Chic Tower – Off-Plan Development in Business Bay

Chic Tower by de GRISOGONO is a wellness-focused ultra-luxury residential development located in Business Bay, Dubai, overlooking the Dubai Canal. The project is designed as a branded residence inspired by the healing properties of turquoise and reflects the signature aesthetic of master jeweller de GRISOGONO. Positioned in a prime central location, it combines waterfront views with immediate access to the city’s key business and lifestyle districts, offering a concept that merges urban convenience with a holistic luxury living environment.

The development is centered around a wellness-driven lifestyle concept, offering a wide range of health, fitness, and spa-oriented amenities. Residents are welcomed into a lobby designed with active lifestyle elements, including workout benches and weights. The podium level extends into a full spa experience complemented by an outdoor gym with calisthenics-focused equipment, alongside restorative baths, beauty treatment areas, and state-of-the-art fitness facilities. The overall concept emphasizes continuous well-being through integrated wellness infrastructure throughout the building.

The interiors feature luxury finishing with high-quality materials throughout all living spaces. Kitchens are fully equipped, designed for functionality and modern convenience. There is no furnishing included, and the residences are delivered unfurnished, maintaining a clean and customizable interior standard aligned with contemporary luxury residential expectations.

Business Bay is one of Dubai’s most dynamic and fast-paced neighborhoods, known as the city's central business, commercial, and residential hub. Located just minutes from Downtown Dubai and the iconic Burj Khalifa, it offers a strategic location with seamless access to Sheikh Zayed Road and Al Khail Road. Business Bay is a prime destination for professionals, entrepreneurs, and investors looking to be at the heart of Dubai’s thriving economy, with a skyline defined by high-rise towers, luxury hotels, and modern office spaces.

Beyond its corporate appeal, Business Bay has evolved into a vibrant lifestyle destination. The area features a wide range of residential options, from upscale studios to spacious penthouses, many with stunning views of the Dubai Canal. Residents enjoy an urban lifestyle with access to fine dining, boutique cafes, waterfront promenades, gyms, and art spaces, all set against a backdrop of architectural elegance. The Dubai Water Canal also adds a touch of serenity, perfect for walks, boat rides, or simply enjoying the city lights by the water.

As one of the most well-connected and sought-after areas in Dubai, Business Bay continues to grow as a leading hub for luxury living and commercial innovation. Whether you're working, living, or investing, it offers the perfect blend of modern convenience, cosmopolitan energy, and high-end urban living — all in one prime location.